New Video Series to Help Small Businesses

The Illinois Office of Minority Economic Empowerment (OMEE) has created a set of resources to help entrepreneurs as they navigate the process of business ownership. The goal is to share easy-to-follow information on basic business concepts that business owners need to know in order to be successful.

If you think back to your days as an employee, you may recall that one of the best cases for a raise, a title change or even a promotion was to just learn new skills. For your business, the path to operational improvements, margin increases and new revenue streams is identical.

Businesses that think through the needs of their customers in an ever-changing and adapting world will ultimately outlast their competition by offering solutions that work well both today, post-pandemic and in the next big world change, whatever it may be.

If you’re anything like most businesses, you have become comfortable in your processes. Most businesses, however, are seeing dramatic shifts in their sales funnels right now. While many are holding on to the hope of normalcy, I propose that nothing will ever be “normal” again. What does this current sea change mean for you and your marketing strategy?

Business strategy can be a very large and overwhelming topic for small businesses. Many believe their pursuit of survival overwrites the need to consider long-term strategy. While this may have been true in the past, it can no longer be true in the ever-changing economic landscape that we are witnessing today.

COVID-19 has taken the world by storm, impacting our daily lives, businesses and our future. Though we all wish circumstances were different, now is an ideal time for each of us to refine our vision and business strategy. Introducing the Economic Alliance’s six-part “COVID-19 Pivot” entrepreneurial support series.