Opening Soon: Applications for $20,000 Small Business Grants
To help small businesses grow, innovate, and support their local communities, American Express is teaming up with Main Street America this Small Business Saturday® to launch the Amex Shop Small Grants Program. The Program will provide an initial $5 million to fund 250 grants of $20,000 each to eligible small business owners across the U.S. Plus, every time an American Express Card Member shops with their eligible Card at a qualifying U.S. small business on November 29, 2025, American Express will donate an additional $1 to fund additional grants.
The Amex Shop Small Grants Program reflects the shared commitment of American Express and Main Street America to champion small businesses that strengthen communities and help local economies thrive.
The eligibility information below is a general overview. Additional information about the grant program, including detailed eligibility requirements, FAQs, and Terms & Conditions, will be released on Saturday, November 29, 2025.
To stay up to date about announcements regarding this program, sign up for the Small Businesses Resources email list.
To be eligible for this program, applicants must:
- Own a for-profit, independently owned small business
- Operate out of a physical “brick-and-mortar” storefront
- Be located in one of the 50 U.S. states (Businesses located in Washington, DC, or other U.S. territories are not eligible)
- Currently employ 20 or less FTE (Full Time Equivalent) employees
We are seeking proposals for projects to help your small business grow, innovate, and support your local community.
Below are a couple of examples to inspire you, but we welcome all types of innovative ideas that will support your unique business needs and make a positive impact on your local community.
Proposal Examples for Inspiration:
- Large capital expense projects, a physical or marketing refresh, or adding new revenue streams, as long as there is also evidence of how the grant will help support the local community
- Creating or improving a community-centric space within the business such as a patio, performance stage, or area used for community gatherings, or hosting events in existing spaces
How to Apply:
The application period will open on Saturday, November 29, 2025.
To stay up to date about announcements regarding this program, sign up for our Small Businesses Resources email list.